Cookies policy

   BR-AG prosta spółka akcyjna, with its registered office in Poznań, Poland (“BR-AG”) value privacy of its websites’ visitors therefore in this document provide with information that uses cookies and similar technologies at (“BR-AG’s website”). Visitors of BR-AG website can find information how cookies and similar technologies are being used, what personal data are being collected by the website, for what purposes and under what legal basis visitor’s personal data are being processed and finally how visitor can change cookies settings and perform its right to withdraw a consent.


What are cookies and other similar technologies?

Cookies are small text files which are recorded by visitor’s internet browser on the visitor’s terminal device which is used while browsing BR-AG website, and which the browser sends to the server each time when visitor connects to the website from his/her computer, tablet or smartphone. These cookie files are used due to store information which allow BR-AG to identify particular device and to store information about actions which visitor takes on the BR-AG website.

Similar technologies are pixels which enable to measure efficiency of advertisements which are published on BR-AG websites during visitor’s actions on BR-AG’s website.


What kind of cookies are being used?

 Cookies may be set by BR-AG website or by BR-AG’s business partners’ BR-AG website (so-called third-party cookies).

Third party cookies – this type of cookie files is created by trusted external companies, whose services BR-AG uses, i.e:


Google Analytics

This Website uses Google Analytics, a BR-AG analytics service provided by Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA, hereinafter referred to as: “Google”) for analytical purposes. Statistically processed data is deleted from Google Analytics after a maximum of 50 months. The use includes “Universal Analytics” operating mode. This allows you to assign data, sessions, and interactions between multiple devices to a pseudonym ID, thus analysing user activity on different devices.

Google Analytics uses cookies to analyse how the Website is used. The information generated by cookies about your use of the Website will usually be transmitted to and stored by Google on servers in the United States. If IP anonymization is activated at that Website, your IP address will be truncated beforehand by Google within the member states of the European Union or other states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and truncated there. The IP address provided by Google Analytics within Google Analytics will not be merged with any other data held by Google. Google will use this information for the purpose of evaluating your use of the Website, compiling reports on Website activity and providing other services relating to Website activity. For more information on the terms of use and data protection, please visit:


By changing your browser settings, you can prevent cookies from being stored. In addition, you can prevent Google from collecting and using your data by downloading and installing the browser plug-in available at the following address:


For what purpose and on what legal basis cookies are used?

BR-AG use the so-called strictly necessary cookies, analytical, functional and targeted advertisement/ marketing cookies. The necessary cookies are used to pursue the legitimate interests of BR-AG (legal basis of Article 6, section 1, letter f of the GDPR). In the case of analytical and targeted advertisement cookies, BR-AG will ask you for your consent to use them (consent pursuant to Article 6, section 1, letter a of the GDPR and Article 173, section 2 in conjunction with Article 174 of the Telecommunications Law).

Strictly necessary cookies are used for a purpose of proper functioning and display of the Website; this kind of cookies are used to perform basic functions, such as security, network management and availability of the Website, and also allow you to move around the website and use its elements, serve, among other things, to maintain a user session or save the status of a user session, allow you to adapt our services to your choices that are technically relevant to the operation of the website, e.g. selected language, selected options (e.g. expressed consent).

Functional cookies enable the website to provide enhanced functionality and personalization. They may be set by BR-AG or by third party providers whose services BR-AG have added to its websites. If visitors do not allow these cookies, then some or all of these services may not function properly.

Analytical cookies are used to optimize and improve the website and to conduct statistical analysis of the use of the Service.

Targeted advertisement cookies may be set through BR-AG’s site by its advertising partners. They may be used by those companies to build a profile of visitor interests and to show relevant adverts on other websites. They do not store directly personal information but are based on uniquely identifying visitor’s browser and internet devices. If visitors do not allow these cookies, they will experience no targeted advertising.


Category of cookie or pixel Cookie or pixel name Purpose and leagal basis of processing Expiration period
Strictly Necessary __cf_bm to read and filter requests from bots 30 minutes
  __cfruid cookie is strictly necessary to support Cloudflare Rate Limiting products. As part of our Rate Limiting solution, this cookie is required to manage incoming traffic and to have better visibility on the origin of a particular request. session
  __cfuvid The Rate Limiting Rules product uses a number of techniques for applying rate limits to traffic where multiple unique visitors share the same IP address, such as traffic from behind a NAT. session
  __lfa to store and track audience reach 2 years
Functional _hs_cookie_cat_pref to store cookie consent preferences 6 months
  _hssc to store anonymized statistics 30 minutes
Analytical / Statistics _hssrc to store a unique session ID session 
  _hstc to store time of visit 13 months
Targeted Advertisement / Marketing _gcl_au to store and track conversions persistent
  hubspotutk to store and track a visitor's identity 13 months


How long cookies will be used?

Considering the lifetime of cookies, BR-AG use two basic types of cookies:

Session cookies – temporary files stored on visitor’s device until visitor leave the BR-AG website or close the web browser which visitor is using.

Persistent Cookies – stored on your terminal device for the time specified in the parameters of cookies, please see table above or until they are deleted by visitor (the principles of cookie management are described in the section below).


What information is being collected?

  • information of visitor’s device such as device ID, MAC address, IP address, information about operation system, settings regarding chosen language, screen resolution, internet browser,
  • information about visit on BR-AG websites such as date and time spent on BR-AG website, visits on BR-AG sub websites localized on the website, data regarding searches conducted on BR-AG websites,
  • information about localization of visitor’s device,
  • information about advertisements which visitor watched and links on which visitor clicked.


Management of cookies settings?

Visitor can always change necessary cookies’ settings by setting the conditions for storing and accessing your computer by cookies, changing the settings of web browser – more information on this can be found in the section below.

Visitor can manage cookies using “cookies settings” available on the banner displayed at the bottom of website window. Visitor can accept all cookies pushing “accept all ” button or reject all cookies, except strictly necessary cookies, by switching off each category of cookies. Visitor can review his/her choices by accessing "cookies settings" via button available under the footer of the website. 

If you would like to manage cookies or similar technologies provided by third parties, please visit their websites using links available above.


Management of browser settings

Most browsers automatically accept cookies. However, visitors can change browser settings at any time and disable the use of cookies. BR-AG would like to point out that disabling or limiting the use of cookies may affect some functionalities of the website.

Please be informed that the methodology of disabling cookies is different in each browser. You can obtain comprehensive information on how to block cookies by using the help section of the browser you are using, for example, the “Help” section of your browser.


Where to find more information?

If you have any further questions about the cookies which BR-AG uses or regarding this Cookie Policy, please contact Data Protection Officer by sending an e-mail to the following address:

If you would like to know more how BR- AG processes personal data, please visit other sections of BR-AG Privacy Policy.